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Design Approach
At Astor Media Group, 'The Team' is a collaboration of technology and 'Creatives' with multiple skill sets.
Our group is a 'virtual' playground,
'thinking outside the box' !
Project to project, sharing, caring,
whoever takes the lead...
We are all great at what we do,
Though in or out of view,
The business we all care about is 'you'!
Astor Media Group has a background in developing web sites since 1995. The principals bring with them years of prior experience in the media and graphic arts industry along with writing, photography, and small business development, marketing and sales.
The internet is a constantly changing arena, we make it our business to help you keep up, keep your web presence fresh, viable and effective.
I heard a story recently about Albert Einstein when he was a professor. One of his student assistants who was preparing for an incoming class said, "Professor Einstein, what test are we giving them?" To which Einstein replied, "The same test we gave them last week." Bewildered, the assistant replied, "But Professor Einstein, we already gave that test." Einstein simply said, "Yes, but the answers are different this week."
That is the way it seems to be with developing web sites and keeping up with search engines, new software, progress in the industry, the desires and trends of actual people surfing the net and the ever changing needs of business in every economic climate.
We've learned a few things along the way, and one of them is that most of the time, you just have to keep your website honest and simple. Geared to what your offline business is all about. Obviously if your business is in the financial services industry it would have a polished look and feel, if you are in the craft industry, you may want a homey atmosphere to your site. Its all about your target market and who you want to appeal to.
You need to be able to manage your website appropriately to the needs of your unique business. If this means, you want to make additions yourself, we can help you do that. If you are too busy, you just email us the changes to text and announcements periodically and we post them on your web site.
You need to know things are being looked after while you are busy minding your Non Virtual World.
Your website is an integral part of your business and you can rely on us to work with you over time. It is about developing a relationship and having a team that cares about your business too; that is why we work to achieve the right balance and a one to one approach. With our ongoing maintenance model and Dynamic Platform websites, new in 2009, you will never end up with an outdated, stale website again.